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- Small Business Marketing Secret #3: What You Should Have Learned In Science Class
Remember way back in science class, every year you had to come up with a new science project. You had to create a hypothesis. Then you had to conduct.... read more » - Don't Put All Of Your Eggs Into One Basket
I vaguely remember a particular story from my childhood. It had something to do with transporting eggs to market. The main character, a little girl w.... read more » - The Future of Marketing Part 1
It used to be if you were a small business, you were at a distinct disadvantage with your marketing compared to the bigger companies. No more. Small .... read more » - Real Estate Marketing Challenges -- And How to Overcome Them
All marketers face challenges, and real estate marketing is no different. But sometimes we have a way of letting our challenges grow "too big for the.... read more » - Marketing Infoproducts: Package Your Brain!
As long as you are providing a service, there will always be a ceiling on how much you can earn that is based on the number of hours you can work in .... read more » - How to Turn More Referrals Into Paying Clients
60% of all small business owners, sales and solo-professionals claim that more than half of their new business comes from referrals. Yet when asked a.... read more » - Why You Don't NEED a Marketing Plan
If you pick up a copy of the November 2003 issue of Entrepreneur magazine, you'll see my Web site listed on page 10, along with a good amount of prom.... read more » - Direct Mail Postcards Work
Direct mail is the most powerful advertising medium available returning on average thirteen dollars for every dollar invested (Direct Marketing Assoc.... read more » - 3 Inside Secrets To Making You Richer Using Direct Mail!
Making money using direct mail isn't easy. And anyone who tells you it is, is lying. To run a successful direct mail campaign, you must have a compel.... read more » - Which Marketing Solution is Right for You?
If you're running a small business, then at some point you may be faced with the problem that you want to gear up your marketing in order to grow the.... read more » - Color Sells
Countless hours of research indicate that color does matter. Notice how fast food restaurants, schools, and professional sports teams all choose cert.... read more » - Use the 5 W's to Rock Your Marketplace
Meet the five W's: Who, What, When, Where, Why. Oh, them, you say. Inverted pyramid and all that journalism stuff. The five Ws are old-timers, old ne.... read more » - Fundraising Letter Templates Harm Your Non-Profit's Reputation and Response Rates
Fundraising letter templates are a mistake. They insult donors. They mislead fundraisers. And they dont work. You cannot generate sustainable income,.... read more » - 5 Ways to Market Your Business for Free - Part III - The Bonus Method
Ok, so this is only one method. Like article writing, press releases, joint ventures, and search engine marketing, you can make this the only method .... read more » - Marketing For Just Cause
Cause marketing is a relationship between a for-profit and a nonprofit that brings in money and resources for the nonprofit, while providing credibil.... read more » - Direct Mail Marketing and Wine Labels - What's Your Big Idea?
Not long ago, I read that well-known California winemaker Rodney Strong had passed away. While recounting his professional career, the article cited .... read more » - Marketing a Service Club for Community PR
Marketing for a Service Club such as the Rotary, Kiwanis, Knights of Columbus, Optimists, Elks, Lions Club or other networking club is similar to mar.... read more » - How Do You Get Your Business?
There is a sweet spot between being smart and dumb that is just right for marketers. For instance, its well known that salespeople can be too smart f.... read more » - How To Get Free Promotion for Your Business
In this series about promoting your business I am setting out many tips you can use to establish your presence. You will have heard me talk about bei.... read more » - Take The Test: Does Your Marketing Copy Sell?
Your marketing materials must grab your prospects attention long enough to convince them to investigate further. Assuming you get past this hurdle, y.... read more » - A Good Marketer: What's the Measurement?
As a business owner, you know how valuable being good at marketing is. Yet, I have found working with business owners for the past 20 plus years that.... read more » - When Business Drops Off, Always Look Here
Its amazing where you can find hidden revenue when you take a moment to look around your business. Many businesses are losing revenue because of thei.... read more » - How to Create a 66% Chance to Increase Your Direct Mail Response Rate?
I guarantee you, if you ask 100 marketing professionals today about the most important thing you can do to maximize your direct mail sales, one answe.... read more » - Small Business Marketing: 11 Steps To Writing Good Ads and Copy
Putting words on paper that cause people to take a desired action is the most profitable skill a small business owner or sales professional can learn.... read more » - Business and Market Overview on Philippines
ECONOMY. Philippines's economy suffered through mismanagement under the country's late president Marcos who ruled the country under martial law from .... read more » - The Power of a Marketing and Sales System
Where Do Most of Your Clients Come From? When I meet people for the first time and they understand that I'm a marketing consultant, I'm frequently as.... read more » - Increase Your Profits With a Marketing Calendar
Here's a tip for systemizing and increasing the profits of virtually any business: Create and use a marketing calendar.As P.T. Barnum reportedly said,.... read more »